The Copywriter’s Guide to Growth: 4 Ways to Scale Your Business as a Copywriter

Discover how to scale your business by creating an agency, digital products, or high-level offers.

Are you ready to scale your business and break through your copywriting income?

Congrats on reaching this milestone!

Freelance copywriting is both fulfilling and lucrative. But there often comes a point when you can’t raise your income any higher with 1:1 services. At this stage, your income is based on your time – and since it’s finite, your earnings hit a ceiling.

That’s when it’s time to think bigger.

There are many ways to scale your business to the next level. Whether you decide to start an agency, introduce digital products, or create high-level offers – the sky’s the limit.

But it’s essential to choose a path that aligns with your desires and energy. So, this article is here to help you weigh the pros and cons of these different avenues.

I. Copywriters: When Is It Time to Scale Your Business?
II. 4 Ways to Scale Your Business as a Copywriter
III. How to Choose Your Growth Method

My income cap with 1:1 services was around $25k per month, which aligns with what I’ve heard from other high-level copywriters. That amount of earnings was incredible, and I was so grateful that my work paid off.

But I had even bigger dreams for my family’s future and my professional growth. I knew it was time to make a shift to be able to grow further – and maybe you feel the same way.

Throughout my journey, I tested all kinds of strategies – from building an agency to developing digital products. Through lots of trial and error, I was able to diversify my offers and grow an 8-figure business that deeply aligns with my core values. And I’ve proudly helped 5,300+ copywriting students scale businesses that align with their own desires.

Here are my insights on scaling methods, their benefits, and how you can replicate them.

Want to learn how to build a sustainable freelance copywriting career?

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Copywriters: When Is It Time to Scale Your Business?

As a freelance copywriter, your journey typically begins as a solitary one. You start as a one-person freelancer, building your portfolio and client base.

At first, the thought of landing a single client feels like a distant dream. Do you remember the pride and excitement you felt the first time a project got the green light? Maybe you sat back in your chair and felt immense gratitude that it was all working out.

With time, momentum builds. Referrals pour in, your website marketing starts clicking, and your cold outreach returns results. Before you know it, you find your rhythm and grow.

As you win more projects, there’s an exhilarating sense of growth. But sooner or later, the realization dawns: there’s a cap on how much you can earn from 1:1 services.

That moment happens when your schedule is maxed out, but you desire to earn more.

Let’s say you’re already working 30 hours a week. You’re not able to take on more clients because you don’t have more hours to thoughtfully spend on work.

But without booking more projects, you can’t increase your monthly income, either. To grow and earn more money, you need to free up time to focus on higher-paying work.

You may be ready to scale your business if you feel limited in your…

  • Time: Your schedule is fully booked, so you’re turning clients away. You’re doing a lot of work you don’t love – like admin work, email responses, or onboarding.

  • Goals: You’re not able to reach your next-level business goals without support. For me, the maximum I could make completely on my own was around $25,000 a month.

Around this time, you might also realize you’re spending a lot of time on tasks that drain you. You may be drowning in admin work like emails or billing. You’re ready to delegate tasks so you can focus on the elements of business that light you up.

Many entrepreneurs scale to increase cash flow. But scaling could also mean creating more support to free up your time and working fewer hours. Or a combination of both.

It’s time to break through your own glass ceiling, friend. This is gonna be fun!

4 Ways to Scale Your Business as a Copywriter

There are many different ways to scale an online business. But keep in mind that you definitely don’t need to do all of these to succeed. You can pick one or do a mix of a few. The most important thing is to choose what flows with your energy.

Here are four proven ways to scale your business:

1. Build an Agency

As one person, you can only handle a certain number of projects. Assembling a team allows you to take on more clients than you could on your own – and deliver more work without compromising quality.

Here are the benefits of building an agency:

  • Tackle Bigger Projects: With more hands on deck, you can take on larger assignments you wouldn’t have the time to take on by yourself.

  • Offer Diverse Expertise: Different team members can bring unique skills, allowing your agency to cater to different client needs. For example, if you don’t enjoy SEO – you could hire someone to do it for you. This way, you can still offer it to your clients.

  • Grow Your Income: With an entire team working, you can take on many more clients, so your potential for earnings is increased compared to working solo.

The challenge of an agency is making sure you continually have enough work coming in to compensate your team of writers. You’ll also need to do oversight, especially in the beginning, to ensure the work is up to your ideal standards.

I once established an agency, but it wasn’t quite right for me. I ended up dedicating more hours to team management and supervising corrections. I realized I genuinely enjoyed writing and would rather spend time doing that than overseeing other writers.

2. Develop a Digital Product(s)

A digital product is a type of product that’s stored and sold in an electronic format. Think of e-books, online courses, digital programs, and more.

The massive benefit is that they’re more scalable than services because they can be created once and sold repeatedly without needing inventory or physical shipping.

Many people refer to this as “passive” income, which is a little misleading. While there are many benefits, just know it’s not exactly passive and still requires work to sell and maintain.

Here are the benefits of developing a digital product:

  • Diversify Your Income: Adding a digital product allows you to earn money in multiple ways, so you’re not just relying on client services. Multiple revenue streams keep your business safer from fluxes in the market.

  • Meet Varied Client Needs: Business owners have different needs at different stages of their journey. With a digital product, you can cater to these different stages and build a relationship with them over time. Let me explain…

Imagine you’re a copywriter for coaches and course creators. Some of these individuals operate on tighter budgets when they’re starting their business, so they may not be able to afford your services immediately.

You could develop a budget-friendly training, that shows them how to DIY a service you offer – like how to craft a welcome email sequence.

This approach offers immediate revenue for you and fosters a relationship with this audience. Email helps you stay top of mind with your audience. As they grow and their income increases, they’ll likely come back when they’re able to afford your services.

You could also create digital products that speak to a different audience than your copywriting clients. For example, I started my copywriting education program for aspiring copywriters, which was a completely separate audience from my copywriting clients.

3. Create High-Ticket Offers

The way you package, market, and deliver a copywriting service plays a large role in your pricing. Being strategic about how you develop offers can increase the results you produce for clients, which lets you increase your income and demand.

Here are the benefits of a high-ticket copywriting service:

  • Better Pay for Fewer Jobs: With high-ticket services, you can earn more by doing fewer but more valuable projects.

  • Showcase Your Expertise: Offering this type of service highlights your skills and positions you as an expert in the writing field.

  • Attract Bigger Clients: High-paying clients who recognize the value of excellent writing will likely be interested in your offer.

Imagine you specialize in crafting sales copy for entrepreneurs launching digital products and courses. While you’ve dabbled in creating occasional sales pages in the past, they haven’t always translated to significant results.

To scale your business by elevating your service, begin by thinking about the bigger picture. What comprehensive content strategy could amplify the impact of your work? How could you help clients handle more of those moving pieces?

In this scenario, the sales emails play a massive role in the success of a launch. Your sales page is only as effective as your sales emails because, without those emails, no one will even get to the sales page. And taking it a step further, how are people getting into the email list?

Now you’re thinking like a strategist – which is extremely valuable to clients. You could package all these elements into one high-level offer, including a launch strategy, ad copy, sales emails, and a sales page.

This is a high-value package. You could charge $10k-$15k for it, which is much more significant than what you might be charging for a sales page now.

4. Create Your Marketing Funnel

I’m a big advocate of using cold email to get clients when you first start out. This is a proven way to choose who you work with and get the word out about your services. But as you grow, you may have the desire to start attracting clients your way (or a combination of both).

If you’re ready to scale your business, consider creating marketing materials for yourself. You know, all those deliverables you work on for clients – you could do them for yourself to help your brand grow and get in front of new audiences. 

Here are the benefits of creating a marketing funnel:

  • Get Organic Leads: Instead of always having to go after opportunities, leads could start finding you through your content.

  • Open Future Opportunities: Maybe you’re focused on client services right now. But creating an email list gives you a place to sell products to in the future.

  • Grow Your Authority: As you enhance your own online presence, people start to view you as an authority and trust your expertise.

My advice? Blend both outbound and inbound marketing strategies.

Continue with cold outreach while simultaneously enhancing your online visibility. Eventually, you attract new clients, but cold emailing keeps your client base full until that happens.

Start with one platform. As a writer, I recommend focusing on a writing-first platform like Medium or LinkedIn. This can be your awareness channel where you grow your audience. Compel readers to sign up for your email list and go from there.

If you’re ready to scale, avoid the temptation to dive into multiple strategies at once. Concentrate on one approach to maximize its potential. The question is: which method should you prioritize first?

How to Choose Your Scaling Method

Getting ready to scale your business is an exciting time. But, it’s essential to choose an approach that aligns with your professional aspirations and personal passions.

Choosing the right direction for scaling is not just about the money – it’s about fulfillment, passion, and sustainability. If your heart isn’t in the chosen scaling method, you might find yourself burning out or losing interest. 

The route you pick should amplify your business growth and elevate your enthusiasm and dedication to your work.

Here are a few areas to consider to help you choose a method:

  • Write down your income goal and life goals.
  • Decide what aligns with your time and energy.
  • Note areas that would allow you to focus on the tasks you love.

Remember, you can start small.

Think you may want to create an agency? Start by hiring one extra writer.

Train them and see how you feel. That’ll help you nail down the onboarding process for other future hires and get a sense of what you like.

Scaling your business doesn’t need to be scary or overwhelming. It’s about methodically integrating elements that seem beneficial and harmonious with your goals. By offloading tasks, you’re able to find more time for your passions while growing your business.

How to Offload Tasks to Scale Your Business

When you decide to scale your business, there’s one thing you’re going to need to get comfortable with: hiring, delegating, and automating tasks. 

Offloading tasks you don’t love to do allows you to spend more time in your zone of genius. The more time you spend in your zone, the more you enjoy your days and improve your craft. This ultimately leads to scaling your business and feeling more fulfilled.

I see a ton of freelancers face resistance with this step. But it’s undeniably a cornerstone for anyone aspiring to scale, regardless of your chosen method.

This doesn’t necessarily mean hiring a whole team. I’m talking about getting very intentional with offloading the tasks that are taking away from your strategic and creative energy. Whether you decide to hire a person or automate with a tool.

Here’s how to start the process of offloading tasks:

Step 1: Identify Tasks

First, write down a list of which activities you DO love in your business – and which you DON’T.

  • DO. These are the tasks that you feel motivated and excited to start. When you work on them, it almost doesn’t even feel like you’re working, and you lose track of time. Maybe it’s planning your own content or writing for your favorite client.

  • DON’T. Tackling these tasks you don’t love to do might feel like a huge chore. Time moves by slowly, you distract yourself, and you procrastinate getting them done. This may include admin work like creating invoices or emailing clients.

Once you have this list, the next step is to decide how to offload the tasks you don’t love to have more time to spend on the ones you do. 

Step 2: Delegate or Automate

The primary ways to offload your tasks are to delegate them to someone else or to automate them using project management software.

1. Hire and Delegate. Hire someone to take certain tasks off your plate. Maybe you’re hesitant to spend time training someone, or you worry they won’t do things at the same level. I get it – it’s hard to trust someone else with your business tasks.

But remember this: there are people who LOVE doing the tasks you hate. Delegating those tasks saves you time and lets you empower someone else to use their expertise. Examples of outside hires include…

  • Virtual Assistant/Business Manager. Train someone to help with any tasks you don’t enjoy. They can draft emails to clients for you, send out onboarding and follow-ups, and more.

  • Copywriter. You can hire another writer to help you research, outline, and even write copy. A relationship with another writer comes in handy if something unexpected comes up – like an emergency or family illness.

Yes, it does take some extra time to train someone on how you like things done. But taking that little added time is 1000% worth it in the long run. Ultimately, it saves you time in the long run, which is how to start thinking about things.

2. Automate. This is when your software automatically accomplishes tasks you’d otherwise have to do manually. Many project management tools allow you to automate your processes, making tasks like onboarding quicker.

Examples of business automation include using…

  • Templates. Instead of creating a new document each time you have a new client, use a template that’s easy to copy. For example, I have a proposal template that I duplicate each time I pursue a new project.

  • Workflows. When you set up a workflow, your business processes will trigger automatically. For example, you can set up a new client workflow. When you book a new client, it could automatically send them a welcome email, contract, and onboarding email.

Here are a few automation tools I recommend:

  • Dubsado – project management, templates, workflows.
  • And.Co – contracts.
  • Gusto – payroll system for paying your contract hires.
  • Freshbooks – invoicing and accounting.

Setting up automated processes and workflows takes some extra time initially, but they’ll quickly save you countless hours on tasks you don’t love.

If you’re hesitant to invest in project management software or outside hire, try repositioning your mindset. This is an investment that enables you to scale your business and earn more money.

One tip that helps me is reminding myself how much money I could make in the time the tool or freelancer would save me. For example, if working with a copyeditor saves you 5 hours per week, remind yourself how much money you can make in that amount of time.

Ready to Launch or Scale Your Business as a Copywriter?

Many copywriting courses teach you the skills of copy but don’t explain how to navigate building a copywriting business. But, it’s vital to have a solid foundation that can support you as you grow and scale your business.

Write Your Way to Freedom teaches you how to scale your business as you grow as a copywriter.

You learn expert copy skills and how to build a solid, lucrative copywriting business from the beginning. It teaches you how to manage your business like a pro and set yourself up for success.

To learn more about Write Your Way to Freedom, sign up for my free online copywriting masterclass

Want to learn how to build a sustainable freelance copywriting career?

Get my free copywriting masterclass to learn exactly how to launch your copywriting career with irreplaceable skills, build your client base, and get consistent five-figure months  – starting with no experience and no portfolio.

Gain instant access – right to your inbox – when you sign up below. 👇

We will never spam you or share your email with anyone. In addition to the guide you’ll also receive semi-regular email updates with tips, tools, offers and exclusive resources. All emails include an unsubscribe link, you may opt-out at any time. Read our Privacy Policy to see how your data is handled.

When you join WYWTF, you also get access to a community of online business owners who are defining success on our own terms – and scaling our businesses in ethical ways. It truly is a nurturing community where you’ll find the support you need to start and scale your business. 

We can’t wait to welcome you!

About Sarah

I’m an entrepreneur on a mission to help other people become entrepreneurs.
My blog is a place where I provide business building advice and explore how we can create more meaningful work.

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